![]() Some yaoi became commercially successful and were turned into animé. He says that if the genre was able to hook foreign audiences “it would be a high potential revenue generator.”īL has its beginnings in 1970s Japan, when women created homoerotic manga called yaoi for other women. Poowin Bunyavejchewin is a senior researcher at the Institute of East Asian Studies at Thammasat University in Bangkok, who has made a study of BL. Jitaraphol tells TIME that the country’s queer dramas “can compete with series from other countries.” Some see BL as Thailand’s soft power, doing for the Southeast Asian nation’s global image what the yoga boom has done for India or K-pop for South Korea. Known locally as Y shows, and globally as Boys’ Love (BL) dramas, the serials are poised to compete with South Korean telenovelas for viewership in Asia and beyond. ![]() The intimate gestures echo their exchanges in the new series Vice Versa-one of many queer romances that are Thailand’s hottest cultural export. Yet it is Jitaraphol’s hand on the small of Tawinan’s back, and their fleeting glances, that elicit the loudest cheers. With their blushing humility and matinee idol looks, they effortlessly charm the assembled office workers and students in uniform. In downtown Bangkok, a crowd of waiting women squeals as rookie actors Jitaraphol “Jimmy” Potiwihok and Tawinan “Sea” Anukoolprasert step out of a shopping mall.
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